Website Step 2 — Business, Financials & Description

Step 2 explains what the business is, how long it has existed, how it earns and the seller’s current financial picture.

Industry / Niche

Required. State the market/topic, for example finance, sports, business, education or another accurate niche.

Site Age

Required. Enter how long the site/business has operated, for example “4 years”.

Monetization

Required. Describe how the business earns, for example affiliate commissions, display ads, product sales, subscriptions or multiple methods.

Asking Price

Required. Use the form’s numeric field for the seller’s current asking price.

Monthly Revenue

Required for a standard website. Enter the representative monthly revenue figure. Keep the period/currency interpretation consistent with the rest of the listing and your evidence.

Monthly Profit

Required for a standard website. Enter the representative monthly profit figure after the costs you consider in the listing.

Short Description

Required. The wizard counts characters and requires 150–2,000 characters. Explain:

• what the site/business does;
• who the audience/customer is;
• how it makes money;
• the main reason it may be valuable to a buyer;
• important operations or dependencies a buyer should know.

Continue

If the description is under 150 or over 2,000 characters, Continue stops and shows the current character count. Correct the text, then continue.